What is Evergreen Content?

Evergreen content is content that remains relevant and valuable over time. Unlike news or trending topics, evergreen posts continue attracting organic traffic and providing value months or years after publication.

Examples include how-to guides, foundational concepts, and answers to common questions. "What is SEO?" is evergreen. "2023 SEO trends" becomes outdated quickly.

Why evergreen content matters

Evergreen content is an investment that pays off long-term. One comprehensive evergreen post can drive consistent traffic for years, while topical content might spike briefly then drop to zero.

These posts accumulate backlinks over time as people continue discovering and referencing them. They build topical authority and can become your highest-performing content despite not targeting trending topics.

Characteristics include topics that don't change or change very slowly, fundamental concepts and processes, content answering questions people will ask regardless of year or trend, and writing that doesn't reference specific dates or current events.

Creating evergreen content

Not everything should be evergreen. Timely content has its place for immediate traffic spikes. The key is balance - build a foundation of evergreen cornerstone content that drives consistent traffic, then supplement with timely pieces that capitalize on current interest.

Focus on fundamental questions in your niche. Write comprehensively because superficial posts age poorly as competition improves. Thorough guides that genuinely help readers maintain value over time.

Update periodically. Even evergreen content benefits from occasional refreshes - add new examples, update statistics, or expand sections based on reader questions. This keeps the content accurate while maintaining its timeless core.