What is a Writing Profile?

A writing profile is a saved configuration that defines your preferred writing style, tone, formatting rules, and content requirements for AI-generated content. Instead of repeating the same instructions in every prompt, you store them in a profile.

Think of it as a style guide specifically for AI writing. It captures your brand voice, structural preferences, and quality standards so AI tools can apply them consistently across all content.

Why writing profile matters

Without a profile, you repeat the same instructions with every prompt: "Write conversationally, use short paragraphs, include specific examples..." This wastes time and leads to inconsistency when you forget elements.

A writing profile makes AI-generated content feel more like your work by consistently applying your preferences. Readers get a unified voice across posts rather than noticing tone shifts between AI-assisted content.

What to Include

Tone guidelines: Conversational vs formal, casual vs professional, opinionated vs neutral. Include specific phrases to avoid and preferred alternatives.

Structural rules: Paragraph length, heading tag usage, how many lists per post, keyword placement requirements.

Content requirements: Always include examples, never use certain phrases, prioritize specific types of evidence or argumentation.

Audience definition: Who you're writing for, what they know, what they need. This helps AI pitch content at the right level and address relevant concerns.

Using Profiles

Tools like PostGenius let you create profiles that automatically apply to all content generation. You set preferences once, then every blog post follows those rules without additional prompting.

For general AI tools without built-in profiles, include your profile text at the start of prompts. Save it as a snippet you can quickly paste to maintain consistency.

Refining Your Profile

Start with basic preferences and refine over time. As you edit AI output, note recurring issues and add profile rules to prevent them.

If you constantly remove certain phrases, add them to your "avoid" list. If you regularly add specific elements, make them requirements in your profile.

Review and update periodically. Your style evolves, your audience's needs change. Keep your profile current rather than treating it as set-in-stone rules.

Profile vs Prompt

Your profile contains standing instructions that apply to all content. Your prompt contains specific instructions for individual pieces: the keyword, topic, structure, and unique requirements for that particular post.

Together they work like this: "Always write conversationally with short paragraphs (profile) + write a 1,500-word guide about meta titles (prompt) = a conversational, short-paragraph guide about meta titles."

Benefits for Consistency

Multiple team members using the same profile produce more consistent content. Everyone's AI output follows the same style guidelines automatically.

Your content calendar output stays consistent even when generating posts weeks apart. You don't have to remember exactly how you prompted similar content previously.