How to End a Blog Post (Without "In Conclusion")

Most blog posts don't end - they just stop. The writer runs out of things to say and wraps up with "In conclusion" followed by a summary nobody needs.

If you want to end a blog post with impact, you need to give readers something useful: a clear next step, a memorable insight, or a reason to take action. Here's how to write endings that actually work.

Why endings matter

Your ending is the last thing readers experience. It shapes how they remember the entire post.

A weak ending leaves readers thinking "so what?" A strong ending sends them away with a clear takeaway, a desire to act, or a new way of thinking about the topic.

Think of the ending as your final chance to be useful. You've earned their attention through the whole post - don't waste the last impression.

How to end a blog post: three approaches that work

Not every ending needs to be clever. These three approaches reliably create strong endings:

Give a specific next step
Reframe how they think
Call back to the opening

Let's look at each one.

Give a specific next step

Tell readers exactly what to do after reading. Be concrete.

Weak: "Try these tips on your next blog post!"

Strong: "Pick one technique from this post and apply it to your next draft. Start with the hook - that's where most posts lose readers."

The specific version tells them what to try and why to start there. It's actionable in a way the vague encouragement isn't.

Reframe how they think

End with an insight that changes perspective - something they'll remember after they close the tab.

For example: "Most blog posts aren't bad. They're just forgettable. Being memorable takes more effort, but it's effort that compounds."

A good reframe sticks. It becomes the lens through which readers approach their next post.

Call back to the opening

If your post opened with a problem, question, or scenario, reference it in the ending. This creates a satisfying sense of closure.

If you opened with "Your blog posts are getting ignored," you might end with "Follow these steps, and your posts won't be ignored for long." The callback ties the post together.

What to avoid in your ending

Some ending patterns consistently fall flat. Watch for these.

"In conclusion" and similar phrases

Never write these phrases - they add nothing:

"In conclusion"
"To sum up"
"To wrap things up"
"In summary"
"As we've seen"

These are placeholder text that signals you're about to repeat yourself. Just conclude. You don't need to announce it.

Summarizing everything you just said

Your reader just read the post. They don't need a recap. If your main points were clear, a summary is redundant. If they weren't clear, a summary won't fix that.

The exception: extremely long posts (2,500+ words) might benefit from a brief summary of key takeaways. But even then, make it useful - don't just repeat section headings.

Trailing off

Some posts just... stop. No ending at all. The last section ends and there's nothing to wrap things up.

Every post needs an ending, even if it's just two sentences. Give readers closure.

Ending length

How long should your ending be? Short. Usually 2-4 sentences is enough. Think of it like your meta description - concise and purposeful.

The ending isn't the place for new information. If you have more to say, it belongs in the body. The ending consolidates and closes.

For longer posts, you might expand to a short paragraph. But if your ending is running past 100 words, you're probably repeating yourself. Strong endings respect search intent - the reader came for an answer, got it, and now needs closure.

Endings and calls to action

Many blog posts include a call to action at the end - subscribe, download, contact us. This is fine, but separate it from your editorial ending.

First, end the post properly with a takeaway or next step. Then, if you're including a CTA, make it clear that's what it is. Don't blur the line between content and promotion.

Your reader should feel satisfied by the content before you ask them for anything. A satisfied reader has higher dwell time and is more likely to explore other posts via internal links.

Practice makes it easier

Endings get easier with practice. Once you've written fifty of them, you'll develop patterns that work for your voice and audience.

For now, keep it simple. Pick one of the three approaches - next step, reframe, or callback - and use it. Don't overthink it.

The posts that get remembered respect readers all the way to the final sentence. They don't waste the ending on filler. Make those last words count.

For more on writing posts that hold attention, see our guides on strong introductions and overall blog post structure.