What is a Dofollow Link?

A dofollow link is a standard backlink that passes link juice and ranking credit to the linked page. It's the default type of link - if a link doesn't have a nofollow attribute, it's dofollow.

Search engines follow these links and use them as ranking factors. When a reputable site links to your content with a dofollow link, it's essentially vouching for your content and telling Google to consider it authoritative.

Why dofollow links matter

Dofollow links are what most people mean when they talk about link building. They directly impact your search rankings by passing authority from the linking page to your page.

The more high-quality dofollow links you have from relevant, authoritative sites, the better your chances of ranking for competitive keywords. They're the backbone of off-page SEO.

Dofollow vs nofollow

Unlike nofollow links, dofollow links signal to search engines that the linking site trusts and endorses your content. Google uses them to calculate your site's authority and determine rankings.

Most editorial links from blogs, news sites, and resource pages are dofollow by default. These are the links that move the needle for your SEO efforts.

How to earn dofollow links

Create content so valuable that other sites naturally want to link to it. Comprehensive guides, original research, and unique insights attract dofollow links from authoritative sources.

Guest posting on relevant blogs typically earns dofollow links. Contributing expert quotes to journalists or creating linkable assets like tools and templates also work well.

Don't buy dofollow links or participate in link schemes. These tactics violate Google's guidelines and can result in penalties. Focus on earning links through quality content and genuine relationship building.