What is Link Juice?

Link juice is an informal term for the ranking power or authority that gets passed from one page to another through dofollow links. When a high-authority page links to your content, it shares some of its ranking strength with you.

Think of it as a vote of confidence that carries weight. The more authoritative the linking page, the more link juice it can pass. Backlinks from sites with high domain authority transfer more juice than links from weak sites.

Why link juice matters

Link juice is how link building actually improves your rankings. It's not just about having links - it's about receiving ranking power from authoritative sources.

When you get a link from a strong page, you inherit some of its authority. This helps you rank better for your target keywords. The more quality link juice you accumulate, the higher your potential to rank.

Internal Link Juice

Link juice doesn't just flow from external sites. Your own internal links distribute ranking power throughout your site. Pages with strong backlinks can pass authority to your weaker pages through strategic internal linking.

This is why internal linking strategy matters. By linking from your strongest pages to newer or underperforming content, you help those pages rank better. You're essentially sharing the authority you've earned.

How to Maximize It

Earn links from high-authority sites in your niche. One link from an industry leader can be worth more than dozens of links from weak sites.

Use internal links strategically. Link from your most authoritative pages to content you want to rank. Create cornerstone content that attracts backlinks, then use internal links to distribute that juice.

Avoid wasting link juice on unimportant pages. Use nofollow links for pages like your privacy policy or login page that don't need to rank.