What is a Roundup Post?

A roundup post curates and summarizes multiple resources, opinions, or examples on a specific topic. Common formats include "25 Expert Tips on [Topic]," "Best [Resources] for [Use Case]," or "This Week in [Industry]" summaries.

Roundups aggregate value from multiple sources, making them useful to readers who want curated information rather than hunting through dozens of individual posts. They're also effective for link building because people you feature often share or link to the roundup.

Why Roundup Posts Work

Roundups serve readers who want comprehensive overviews. Instead of reading 20 blog posts about content strategy, they read your roundup covering key insights from all 20.

They're also relatively efficient to create. You're curating rather than creating from scratch. This makes roundups valuable for maintaining publishing frequency when you lack time for original research.

People you feature often promote your roundup, bringing traffic and potential backlinks. If you quote experts or link to their content, many will share your post with their audience.

Types of Roundups

Expert roundups collect quotes or tips from multiple experts on a topic. You ask the same question to 10-20 people and compile their responses.

Resource lists curate the best tools, articles, or examples on a subject: "30 Best Blog Post Examples" or "Essential SEO Tools for 2024."

News roundups summarize recent developments: "This Month in AI Writing" or "Latest Google Algorithm Updates." These work well for industries with frequent changes.

How to Create Them

Choose a specific angle. "Best Marketing Resources" is too broad. "Best Cold Email Resources for SaaS Founders" is focused enough to be useful.

Set clear criteria for inclusion. Why did you include these specific resources or experts? Having standards prevents the roundup from feeling arbitrary.

Add your own commentary. Don't just list items - explain why each matters or how readers should use it. Your perspective and curation are what make the roundup valuable.

Expert Roundup Strategy

Reach out to experts with a specific question. Make it easy to answer - one clear question gets better responses than "send me tips about [broad topic]."

Feature people with actual expertise and audiences. A roundup of unknown names provides less value and gets less promotion than one featuring recognized voices.

After publishing, notify everyone featured. Make it easy for them to share by providing social copy and direct links to their quote. Many will promote your post to their audience.

SEO Considerations

Roundups can rank well for keywords like "best [X]" or "[topic] resources." Check the SERP - if top results are curated lists, a roundup format makes sense.

Link to featured resources and experts. This provides value to readers and establishes your post as a hub of relevant internal and external links.

Update roundups periodically to keep them current. Annual updates to "Best [Tools]" posts maintain evergreen value while staying relevant.